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Smith & Butterfield Optometrists

In the heart of Keswick lies probably the most stylish opticians I've ever set foot in. Originally opening in 1925, the practise is managed by husband and wife team Stephen and Katharine Butterflied and dispensing manager Paul Smith.

I was approached to assist on their design work just as Paul became a company partner, and the practise was set to be renovated. They required a brand that was modern and minimal, but also acknowledged the practise's legacy. The colour scheme is minimal with pops of colour that represent the duochrome tests you probable recognise from your visits to the optician.

You can read more about this project here on my blog.